How to Take Your Email Marketing to the Next Level

Leads are rarely ready to make a purchase on their initial contact with your business. It is not uncommon for buying cycles to vary between industries, services and products that's why lead nurturing has become an essential part of your digital ecosystem. Marketing via email remains among the fastest and most effective methods of lead nurturing. To ensure that your email marketing program is effective it is essential to make sure that your organization is utilizing automated processes to the fullest extent. Knowing and applying the best email practices can significantly elevate your email strategy and deliver a clear ROI for your business. If you're making use of Constant Contact as well as Hubspot for marketing via email nurturing leads and segmenting them via email workflows is an effective method to create connections with prospects and help move them down the funnel. If you want buyers to make purchases from you, you must remain top of mind by getting their attention multiple times.Segmenting your email lists will allow you to create specific communications for your target audience. Marketers have reported a revenue increase of 7600% with a segments in a campaign. By segmenting, you are able to attain high levels of personalizedization by collecting information about people who are interested in the product or service you offer. How 5 How 3

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